Just a few years ago, this would mostly be directed at the staff of one of the smarter Department stores. Increasingly, it is being heard by vehicle sign writers. Put simply, technological advances have made it possible to 'wrap' vans and cars, to eyecatchingly devastating effect. Think Sky vans, originally sporting Simpson characters on each side. These days you are likely to see full printed pictures wrapped round the side and part rear of even local tradesman's vehicles.
But is it worth it? The raw materials alone cost x6= of traditional vehicle sign writing vinyl. Factor in a day to remove the vehicle furniture, 2 men a further day to apply it, and day 3 is (as fondly remembered by those old enough to know a Haynes manual), a reversal of of Day 1. Hang the financial expense, can you afford to be without your trades vehicle for three days?
Traditional vinyl graphics are cut from sheets of vinyl that is coloured all the way through. They don't fade, can be applied fairly quickly in most locations, meaning that many sign writers will come to you. No down time! The skill is in the design - they don't have to be panel applied. Yes, the windscreen and front side windows need to be kept clear, but otherwise the rest is just a blank canvas.
So if you want a van that stops the traffic, yet works for you when you are stopped in traffic, spend a little more time thinking design rather than wrap.