Re-Usable Banners | Vinyl Lettering | Rubber Stamps | West Sussex

Do Fonts Have Personalities?

Karen Griffin - Monday, January 14, 2013

We think they do!  And they definitely change with time.  These first three sentences are written in ‘Times New Roman bold’ – many see this as ‘so last century’, because the 21st Century saw a move to un-serifed fonts (that is fonts without the little ticks at the bottom and tops of letters).

This font is 'Arial' (an un-serifed font) and is a great one for banners and vehicle signage, as it is so easy to read especially in bold!


All of this newsletter is written at size 12 and you can easily see how each font has different sizes - this one is 'Georgia' and very popular with the younger generation at the moment, although the numbers can look a bit odd 0123456789 on vehicles.

This is why many vinyl lettering companies will ask you for a capital letter height (and we don't like 'Garamond' as it is really teeny).

By asking clients to specify a capital letter height, we can avoid disappointment when it comes to application, especially if customers are applying lettering themselves - 'Tahoma' is tall and thin.

And some fonts only come in capital letters - this one is Schlockoblockodroppo

And some are immediately associated with different attributes.  This one is Zebraesq but it makes you feel like you are travelling faster - great for Brands associated with speed.

And as designers, we have access to so many more fonts than on the average computer (Good Dog Cool) Like enobled pets 

Fonts are described in the trade as being part of a 'family' and, like our own families, they all have different attributes.  Take 'Tekton'.

It comes in Tekton Condensed Bold

And Tekton Pro

Or Tekton Pro Extended although most designers will be able to manipulate any font style to fit your desired space (known in the trade as 'kerning').

So whether you are looking for an effect like Script Roundhand, Stencil, Felt Tip, Chalk or Chocolate box-ycontact us for some ideas.


And don't forget, we can offer print services too - 500 double sided 400gsm silk art board business cards for just £49 (plus £20 if you want us to do the artwork too). Short runs on leaflets a speciality - click here for more information. 

I got the vinyls on time and they were great! 
Thank you for your quick work, that was really appreciated!

LC, on receipt of her bespoke vinyl stickers

Thanks Karen, and thanks for organising this for me – I don’t know what I would do without you!

Fontwell Park Racecourse, EN
I have received my print thank you so much for such fast delivery.


AB, on receipt of car decal

Just to let u know that I received the vinyls this morning ok, and they all look really good many thanks.

DE, Perth on his vinyl lettering for a Burger van
Two words :
Banner = fabulous.
Again, thanks for the quick turnaround - very much appreciated.

JT from
Brill thank you so much i love it and thanks for taking the time to get it right for me so cant wait for it to arrive =]  thanks so much Karen
KC, on her new car decal
Thanks so much for the banners - the team were very impressed today!

MA, Whyke United Under 11s
 just wanted to write to say thank you very much for my wheel cover and lettering.  It looks fab!  I am hoping that people will see it around and that I’ll get lots of new customers.
SL, Cambridge Weight Plan
I have it!

That was extremely fast!!  I'm very impressed.

Thank you very much!

TS, Marwicks Brasserie, Bosham on receipt of banner

My dad has put the decal on and it looks great!  Too dark to take a picture now but will send one on soon. Thanks for your great customer service.

WF, on receipt of Hypnoslimmer Car Decal
Goodness knows what your workshop smells like, because these banners have rather an orange-y whiff to them now!
Wilderness Development, on receipt of re-stripped banners
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