Re-Usable Banners | Vinyl Lettering | Rubber Stamps | West Sussex

How Many Words? Do You Get The Picture?

Karen Griffin - Monday, March 11, 2013

The first two newsletters of this year explored the use of Fonts and Nephew Art - both of which initiated much discussion.  Catch up on them here.

So can a picture convey a thousand words?  And how can you use it wisely?

Fonts are fun, but the use of too many of them in one piece can confuse the message.  Words can lose their meaning and fail to get the message across.  Think about your  sentence . . .if your message is serious, then a font like that used here for the word 'more' will contradict the meaning.  'More' is indicative of fun fairs, carnivals and circuses -  and the font will convey more about your event or brand than any word will.  Fonts can turn a word into a kind of picture.

The image to the right so cleverly illustrates a question we get asked weekly, even daily! Size DOES matter - or more importantly, pixels do!  Are you old enough to remember pre-flat screen tv's?  Get too close and the picture was made up of little squares? This was the birth of the modern day pixel.  Enlarge many web based images, and they go all blocky.  Low res means they load quickly on your screen.  For photos and other printed media you really need to use high res images.  So what you see on your computer screen will not necessarily scale up to the size needed for a vehicle graphic.  

With modern smart phones it is very easy to build up a database of your own images.  You could even include your own branding on them so that if the images are shared (which by putting them on the web is almost tacit acceptance that they will be),  you might get some business benefit from increased awareness.  And by creating your own images, you can have them any size you want.  More importantly, if you have taken a high quality image of your own, then you can re-size it for web but use the original when a high-res image is needed.
 

But if you want something DIFFERENT - so why not use the plethora of free software out there to change the image you have taken yourself?  (At this point, you might want to grab a Facebook savvy teenager!).  There is a fabulous little free programme on www.cartoonize.net which turns any image into a cartoon one - ideal for the internet. Although these effects might seem to be best for internet based media, we can work with outlines in block vinyl cutting.  So if you have a favourite full colour picture, don't immediately discard the idea of a vinyl cut image - we might well surprise you and prove very effective on the side of a vehicle.

PS: Vinyl is not just for cars and vans!  Why not use it on boats, bikes, shop windows, or even on the wall in the home or office!  How effective is this?













I got the vinyls on time and they were great! 
Thank you for your quick work, that was really appreciated!

LC, on receipt of her bespoke vinyl stickers

Thanks Karen, and thanks for organising this for me – I don’t know what I would do without you!


Fontwell Park Racecourse, EN
I have received my print thank you so much for such fast delivery.

Fantastic 


AB, on receipt of car decal

Just to let u know that I received the vinyls this morning ok, and they all look really good many thanks.


DE, Perth on his vinyl lettering for a Burger van
Two words :
 
Banner = fabulous.
 
Again, thanks for the quick turnaround - very much appreciated.

JT from www.theolivejar.com
Brill thank you so much i love it and thanks for taking the time to get it right for me so cant wait for it to arrive =]  thanks so much Karen
KC, on her new car decal
Thanks so much for the banners - the team were very impressed today!

MA, Whyke United Under 11s
 just wanted to write to say thank you very much for my wheel cover and lettering.  It looks fab!  I am hoping that people will see it around and that I’ll get lots of new customers.
SL, Cambridge Weight Plan
I have it!

That was extremely fast!!  I'm very impressed.

Thank you very much!



TS, Marwicks Brasserie, Bosham on receipt of banner

My dad has put the decal on and it looks great!  Too dark to take a picture now but will send one on soon. Thanks for your great customer service.


WF, on receipt of Hypnoslimmer Car Decal
Goodness knows what your workshop smells like, because these banners have rather an orange-y whiff to them now!
Wilderness Development, on receipt of re-stripped banners
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