We are often asked the benefits of full colour print banners, versus vinyl cut ones.
We only make vinyl cut banners in-house, so we are, of course, an incy wincy bit biased, but both types have their uses. Fortunately a customer, Fontwell Park Racecourse, very recently displayed one of each alongside the very busy A27, (with apologies for the photography from a moving car) allowing us all a pictorial discussion:
Full colour printed banners look fabulous, but it is a mistake to think they can be identical to other printed matter, such as brochures. Design rules for 'drive-by advertising' still apply, whatever the manufacturing method, so make sure your designer is clear on this. Printed banners are great for reflecting the image of say, newspaper adverts, so that the brand is immediately recognisable. However, on banners as much tonal variation as possible should be used so that the passer by can clearly see the message content.
We can get you trade prices on full colour banner printing, and our top tip would be to ensure that UV stable ink is used and that the banner has a reasonable weight to it. 550 gsm is good - the eyelets should hold sure in high winds, and it should stop the sun shining through it. Lamination will also reduce damage from pollution, essential if by a busy road. Banners to this quality are expensive, especially as they are 'one use' only. As in most areas of life, you get what you pay for.