Re-Usable Banners | Vinyl Lettering | Rubber Stamps | West Sussex

To Cut Or Not To Cut

Karen Griffin - Monday, September 24, 2012

We are often asked the benefits of full colour print banners, versus vinyl cut ones.

We only make vinyl cut banners in-house, so we are, of course, an incy wincy bit biased, but both types have their uses.  Fortunately a customer, Fontwell Park Racecourse, very recently displayed one of each alongside the very busy A27, (with apologies for the photography from a moving car) allowing us all a pictorial discussion:

Full colour printed banners look fabulous, but it is a mistake to think they can be identical to other printed matter, such as brochures.  Design rules for 'drive-by advertising' still apply, whatever the manufacturing method, so make sure your designer is clear on this.  Printed banners are great for reflecting the image of say, newspaper adverts, so that the brand is immediately recognisable.  However, on banners as much tonal variation as possible should be used so that the passer by can clearly see the message content. 

We can get you trade prices on full colour banner printing, and our top tip would be to ensure that UV stable ink is used and that the banner has a reasonable weight to it.  550 gsm is good - the eyelets should hold sure in high winds, and it should stop the sun shining through it.  Lamination will also reduce damage from pollution, essential if by a busy road.  Banners to this quality are expensive, especially as they are 'one use' only.  As in most areas of life, you get what you pay for.

On the other hand, vinyl cut banners can look a bit, well, basic!  But they are very easy to read.  Because colour is limited to block areas, it does make the designer focus very carefully on tone, colour and message content to get the promotion across.  Vinyl is coloured all the way through, so there is no risk of 'fade', and the re-usable banners are, by nature, very heavy duty so they will withstand harsh treatment as well as heavy pollution.
Add these attributes to the fact that they can have their message changed time and time again, and suddenly the design limitations become less of a negative, as the cost is such a positive.
So, whatever your preference - be it vinyl cut or full colour printing - for your banners, why not ask us to quote for you first?  And don't forget that for vinyl cut banners, we offer a free design service.

I got the vinyls on time and they were great! 
Thank you for your quick work, that was really appreciated!

LC, on receipt of her bespoke vinyl stickers

Thanks Karen, and thanks for organising this for me – I don’t know what I would do without you!

Fontwell Park Racecourse, EN
I have received my print thank you so much for such fast delivery.


AB, on receipt of car decal

Just to let u know that I received the vinyls this morning ok, and they all look really good many thanks.

DE, Perth on his vinyl lettering for a Burger van
Two words :
Banner = fabulous.
Again, thanks for the quick turnaround - very much appreciated.

JT from
Brill thank you so much i love it and thanks for taking the time to get it right for me so cant wait for it to arrive =]  thanks so much Karen
KC, on her new car decal
Thanks so much for the banners - the team were very impressed today!

MA, Whyke United Under 11s
 just wanted to write to say thank you very much for my wheel cover and lettering.  It looks fab!  I am hoping that people will see it around and that I’ll get lots of new customers.
SL, Cambridge Weight Plan
I have it!

That was extremely fast!!  I'm very impressed.

Thank you very much!

TS, Marwicks Brasserie, Bosham on receipt of banner

My dad has put the decal on and it looks great!  Too dark to take a picture now but will send one on soon. Thanks for your great customer service.

WF, on receipt of Hypnoslimmer Car Decal
Goodness knows what your workshop smells like, because these banners have rather an orange-y whiff to them now!
Wilderness Development, on receipt of re-stripped banners
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