It was only a matter of time before the insurance kill-joys stepped in.
Personally, we thought the idea of scaffold wraps were a good one. Lets face it, scaffolding is never pretty. Not only can a wrap totally disguise the ugliness - this picture is a straight image of the lovely facade below at Dulwich College, but it also offers a good advertising opportunity.
These types of wraps have always been a specialism of the 'big boys' in the sign industry, as working out the wind loading on scaffold is a very complicated job. These companies tend to be compliant to all the BS, EN and ISO industry standards but it seems this is not enough to appease insurance companies, who are now warning that building insurance might be void if full submissions of compliance to the guidelines are not approved in advance.
The Association of British Insurers are pushing for a new insurance-driven standard covering all wraps and banners. This would have a devastating effect on any charity, event or business who uses banners as part of their marketing strategy and would make this form of advertising uncompetitive.
We are joining many other small businesses who supply relatively small banners to individual clients (rather than corporates) to be exempt from this additional level of red tape. One suggestion is that the new code only applies to wraps or banners above a certain square meterage.
Lets hope that common sense prevails.