Something strange has been happening on your high street - and even in your lunch box!
Imagine our surprise one lunch time when Wendy produced her chocolate treat - had the 'a' dropped off somewhere? Then we noticed that Waterstones also had a case of a missing 'A'. And horror! Downing Street was missing its 'O'.
Yet it seems that few outside of those who work with letters have noticed this most subtle of advertising campaigns. So was it a success?
Can you guess who funded this?
Yes, the cash strapped NHS chose this very low key 'missing type' campaign to highlight the shortage of blood donors. That's the NHS - the same one that is cash strapped with striking doctors.
Seems they should have gone for something a whole lot more direct. What do you think?