No, not the 'Christmas' word yet - although you could be fooled into thinking we are well into December just by walking down any High Street.
All forms of advertising suffer from 'familiarity blindness'. Never easy to know exactly when this kicks in, but if you think your response to your rear car decal is dropping off, consider updating it. These rear car decals are probably the most cost effective marketing you will undertake, so it is worth regularly reviewing.
We have one customer, a personal fitness trainer, who changes his sticker monthly. He has a season ticket to a car park where the local branded Health Club is sited. And each morning he parks a car there. Each month, we post him a new rear car sticker - one that rings the changes. His latest encourages an intensive programme to prepare for the LBD (that is Little Black Dress, boys!).
Would that work for your business?