Re-Usable Banners | Vinyl Lettering | Rubber Stamps | West Sussex

The Story So Far

Karen Griffin - Thursday, May 16, 2013

Re-usable banners?

Rubber Stamps?

Vinyl Lettering?

With such a seemingly eclectic range of products, we often get asked how Griffin Designs came about.

Well, first came the very expensive rubber stamp machine, followed by, 18 months down the line, the realisation that turnover of rubber stamps is not very rapid.  Those stamps are made to last!  Great for our customers, but not so easy for us having to find new customers constantly, with few repeat orders.

It took an accident, giving owner, Karen, eight months of down time to research, analyse and ruminate over the future of Griffin Designs - with a little advice from Doug Richard.

The research revealed that people who bought rubber stamps were likely to buy vinyl lettering (weird but this has certainly been proved true!).  So in 2007, a new vinyl cutting machine was purchased, and the rest, is, of course, history.

It hasn't all been plain sailing.  Putting the economy aside, the first foray into Google pay-per-click advertising was an (expensive) disaster!  It really doesn't take a big imagination to work out how Google categorised the website, with keywords that included rubber, vinyl and (banner) stripping.  Knowledge and experience has made this method of marketing our second best way of finding customers, after word of mouth.

Today, the majority of our customers are sole traders or run small businesses of their own, sprinkled with a few larger companies, and one big blue chip, multi national.  We also produce rear car stickers for a number of affiliate companies.  The work is still seasonal, but a lot more steady in nature but our goal is to ensure that if you order from Griffin Designs, you will get fabulous designs and amazing customer service!

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I got the vinyls on time and they were great! 
Thank you for your quick work, that was really appreciated!

LC, on receipt of her bespoke vinyl stickers

Thanks Karen, and thanks for organising this for me – I don’t know what I would do without you!


Fontwell Park Racecourse, EN
I have received my print thank you so much for such fast delivery.

Fantastic 


AB, on receipt of car decal

Just to let u know that I received the vinyls this morning ok, and they all look really good many thanks.


DE, Perth on his vinyl lettering for a Burger van
Two words :
 
Banner = fabulous.
 
Again, thanks for the quick turnaround - very much appreciated.

JT from www.theolivejar.com
Brill thank you so much i love it and thanks for taking the time to get it right for me so cant wait for it to arrive =]  thanks so much Karen
KC, on her new car decal
Thanks so much for the banners - the team were very impressed today!

MA, Whyke United Under 11s
 just wanted to write to say thank you very much for my wheel cover and lettering.  It looks fab!  I am hoping that people will see it around and that I’ll get lots of new customers.
SL, Cambridge Weight Plan
I have it!

That was extremely fast!!  I'm very impressed.

Thank you very much!



TS, Marwicks Brasserie, Bosham on receipt of banner

My dad has put the decal on and it looks great!  Too dark to take a picture now but will send one on soon. Thanks for your great customer service.


WF, on receipt of Hypnoslimmer Car Decal
Goodness knows what your workshop smells like, because these banners have rather an orange-y whiff to them now!
Wilderness Development, on receipt of re-stripped banners
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