Re-Usable Banners | Vinyl Lettering | Rubber Stamps | West Sussex

This Is Too Much Information

Karen Griffin - Friday, March 07, 2014

It seems our almost daily challenge is dealing with information overload.  And I am not just talking about the email in-box.  We find it is customers who want to put too much information on their vehicles or banners.  

Most of the time, once we have done our version of the artwork and compare it to their suggestion, the customer sees the benefits of 'less is more'. But cutting the number of words is not the only tool in producing effective 'drive by' advertising design.  Most readers need to get the essential message in just two to three seconds, so we need to look at shape, and tonal variation, and the clever use of colour blocking.

After all, vehicles and banners are all about getting the customer to do something.  Pick up the phone, or look at a website.  No further education needed.

Which one do you find easier to read?  Just glance, don't study!


I got the vinyls on time and they were great! 
Thank you for your quick work, that was really appreciated!

LC, on receipt of her bespoke vinyl stickers

Thanks Karen, and thanks for organising this for me – I don’t know what I would do without you!


Fontwell Park Racecourse, EN
I have received my print thank you so much for such fast delivery.

Fantastic 


AB, on receipt of car decal

Just to let u know that I received the vinyls this morning ok, and they all look really good many thanks.


DE, Perth on his vinyl lettering for a Burger van
Two words :
 
Banner = fabulous.
 
Again, thanks for the quick turnaround - very much appreciated.

JT from www.theolivejar.com
Brill thank you so much i love it and thanks for taking the time to get it right for me so cant wait for it to arrive =]  thanks so much Karen
KC, on her new car decal
Thanks so much for the banners - the team were very impressed today!

MA, Whyke United Under 11s
 just wanted to write to say thank you very much for my wheel cover and lettering.  It looks fab!  I am hoping that people will see it around and that I’ll get lots of new customers.
SL, Cambridge Weight Plan
I have it!

That was extremely fast!!  I'm very impressed.

Thank you very much!



TS, Marwicks Brasserie, Bosham on receipt of banner

My dad has put the decal on and it looks great!  Too dark to take a picture now but will send one on soon. Thanks for your great customer service.


WF, on receipt of Hypnoslimmer Car Decal
Goodness knows what your workshop smells like, because these banners have rather an orange-y whiff to them now!
Wilderness Development, on receipt of re-stripped banners
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