Ever come back to your parked car to find a leaflet under the windscreen wiper?
Bet that hasn't happened in a while now you think about it! That practice fell into the Government's fly-posting rules, and the fines are huge - up to £1k per offence. It is not just about the litter (and that would be the liability of the car owner if they simply threw it on the ground).
Any posters, banners or boards found on railings and lampposts are now classed as fly-posting under new rules to prevent 'urban decay'.
If, like me, you recognised this phrase in relation to a make-up brand, top marks! But it is a real problem in urban areas - exactly the place where it works to display your temporary advertising material.
Some authorities are much more likely to take action than others. We know that Manchester City Council has the largest number of successful fly posting prosecutions of all areas. Many of the London Boroughs have delegated their powers to Street Wardens to remove any signs they deem to be offence without giving notice.
Roadside advertising continues to be very cost effective, whether or not you retain your banners or boards after the event. With a banner measuring 200x50cm currently costing in the region of £62, yet a small advertisement in a local weekly newspaper costing upwards of £150 you can see that on an exposure basis, it is often worth taking a risk.
With so many districts short on man power, the best advice is to keep your roadside advertising material attractive, inoffensive and clean. If no-one complains, the Local Authority is less likely to take action. And always, always remove the material immediately after the event has taken place.
And check the spelling - carefully!